What do Wired.com and a veggie-lover frittata recipe have in common? They both feature some of the most innovative Seminis® products.

Veggies are getting some extra press these days. Dr. Robb Fraley, Monsanto Company’s chief technology officer, recently appeared on The Better Show to cook his veggie-lover frittata recipe that showcases three Seminis® vegetables: Beneforté® broccoli, EverMild™ onions and BellaFina™ peppers. You can watch the segment and get the recipe here.

Those same products, along with Frescada™ lettuce, were also featured in a recent Wired.com article. Given its name, you wouldn’t expect Wired to pay much attention to what’s happening in the vegetable business, but it’s the technology behind these new products, as much as what they deliver, that’s earned them coverage normally reserved for things that are more, well, gadget-y. You can read the article here.

Many people associate the most advanced plant breeding practices with biotechnology, but more traditional breeding methods at Seminis have made enormous technological leaps, thanks in large part to molecular markers and seed chipping. These technologies allow our breeders to more rapidly identify plants having features that consumers want, thereby helping deliver innovative products that create demand at the supermarket.

Check out some of the key ingredients in our recipe for success:

Beneforté® Broccoli:
Features: Each serving of Beneforté® broccoli contains two to three times the glucoraphaninas a serving of other leading broccoli varieties  when produced under similar growing conditions.  Glucoraphanin boosts the body’s antioxidant enzyme levels, which help maintain the antioxidant activity of vitamins A, C and E in your body.

EverMild™ Onion:
Features: sweet-tasting, mild and less eye irritation

BellaFina™ Pepper:
Features: 1/3 of the size of regular bell peppers, minimizing waste and allowing for flexibility while cooking

Frescada™ Lettuce:
Features: crisp leaves and flavorful plus 146 percent more folate and 74 percent more vitamin C than iceberg lettuce